Our Team
At Silk Road Strategies, our essence is rooted in leveraging data and analytics to achieve unparalleled strategic planning and operational mastery. Our co-founders, Waleed Ayoub and Iqbal Habib, exemplify this commitment. Waleed, with years of experience in product and technology, has been instrumental in guiding high-growth environments and steering transformative enterprise SaaS ventures. Iqbal, with a deep-seated expertise in analytics and strategic planning, has consistently showcased his prowess in product management and data-driven decision-making. Together, they combine their experiences to provide teams with the tools and strategies needed for precise execution.
Waleed Ayoub
Founder
Iqbal Habib
Founder
PAST PROJECTS
Data-Driven Vision, Strategic Execution.
Turnaround Strategy for $60M B2B SaaS
For a prominent point of sale and retail management software company, a dedicated role as a fractional CTO was established. The initial phase involved a meticulous assessment of revenue and cost drivers, revealing areas of inefficiency. Strategic planning followed, aiming to recalibrate and optimize the business model. The tangible outcomes included a 30% reduction in both cost of goods sold and operating costs, achieved through the adept implementation of finops. Furthermore, a structured and predictable product & tech roadmap was introduced, ensuring clarity and direction in quarterly planning.
Strategy Assessment for $10M ARR B2B SaaS Startup
A comprehensive and unbiased assessment was undertaken for a budding machine learning-focused startup. The objective was to gauge the robustness of the product vision and the efficacy of a sales-led strategy. Engaging in deep customer interviews, thorough P&L analysis, and incisive competitive assessments, the evaluation provided clarity on the startup’s strategic positioning. The pivotal outcome was a well-reasoned recommendation to transition towards a product-led growth model, positioning the startup for sustainable success in a competitive landscape.
New Product Innovation for $100M B2B SaaS Startup
In a bid to invigorate a SaaS startup’s growth trajectory, a concentrated effort was made to innovate the product offering. Through collaborative sessions with product leaders and facilitation of engaging and well structured stakeholder workshops, a holistic understanding of market needs was undertaken. Coupled with rigorous market research and strategic application of the Ansof matrix, a spectrum of growth opportunities was identified. The culmination of this effort was the pinpointing of five high-potential growth avenues. Each of these avenues was further backed by robust business cases, detailed user journey analysis, go-to-market requirements and a clear roadmap for execution.